This World Cup returns to Asia after 20 years. The host country Qatar has spent 229 billion US dollars, which is four times the previous seven World Cups. It is called the most expensive World Cup in history. The radiation range of the "World Cup effect" is far beyond the host Qatar. FIFA President Infantino predicts that the number of viewers of this year's World Cup will reach 5 billion, accounting for nearly 60% of the world's population. Driven by the World Cup effect, sales of related products have exploded around the world, especially in countries and regions with a strong football culture.
Data from global e-commerce platforms show that from September to November, World Cup-related footballs, football shoes, football uniforms, football training equipment and peripheral products became cross-border search keywords. Among them, the number of global buyers of football shoes doubled year-on-year, the number of trophies and medals increased by 126% year-on-year, and the number of football goalkeeper gloves increased by 323% year-on-year.
On the opening day of the 2022 Qatar World Cup, Chinese Foreign Ministry Spokesperson Hua Chunying sent out 8 tweets in a row, introducing the "Chinese elements everywhere" in the World Cup in a graphic and textual way. From the stadiums, referees, peripheral products, sponsors to the "cutest ambassador" giant pandas, as Chinese Ambassador to Qatar Zhou Jian said, "Chinese elements" are like stars in the sky, shining brightly in this World Cup.
"The Qatar World Cup has made domestic tabletop football popular", "From whistles to themed mugs and pillows, about 70% of Qatar World Cup peripheral products are produced in Yiwu, China"... The World Cup is in full swing, and the year-end peak season is just around the corner. According to estimates by the Yiwu Sporting Goods Association, from the flags of the 32 teams in the Qatar World Cup to the horns and whistles for cheering, from footballs to jerseys and scarves, to the Hercules Cup ornaments and pillows, "Made in Yiwu" accounts for almost 70% of the entire World Cup peripheral product market share , many products from Yiwu sellers have topped the Amazon Best Seller list, and even topped the category. There is even a famous saying circulating among Yiwu people: no matter which country scores a goal, the first to "kick" into the World Cup are all from Yiwu.
From an economic perspective, the World Cup, held every four years, is an excellent stage for global companies to launch brand marketing.
In recent years, football consumption patterns and industrial innovation are at an important dividing point. The football industry and consumers are bidding farewell to pure sports and entering a more entertaining and cross-border pan-sports era. From an economic perspective, the World Cup, held every four years, is an excellent stage for global companies to launch brand marketing. Chinese companies going overseas will definitely not miss such an opportunity to gain popularity and convey brand value. At present, not only have many Chinese companies become the official top partners and sponsors of the Qatar World Cup, but also "Made in China" and "Chinese Technology" have helped Qatar. More cross-border sellers are supplying "made in China" to any corner of the world celebrating the World Cup. Facing the well-deserved world's largest sporting event, it is full of opportunities for our small and medium-sized enterprises to go overseas, and the richness of products is constantly expanding. Sellers are preparing for battle and fully participating in it.
The funding gap during the year-end peak season is a "heartache" for sellers
Of course, apart from the increase in product demand brought by the World Cup, this is also the peak season at the end of the year when cross-border sellers’ orders explode. The demand is greater than usual, and sellers are more focused on advertising and marketing, and the shipment volume is also large. However, during the peak season at the end of the year, the funding gap is often a "heartache" for sellers. At this time, the smooth flow of cross-border funds is of far-reaching significance to sellers.
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Original text from:https://mp.weixin.qq.com/s/LE2mC2dRanrq4t5tW4-W0Q
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