When “On-time Delivery” Becomes a Luxury
What do Singaporean consumers fear the most when shopping online? It’s not that the product is out of stock, but that the courier “gets lost”. In March 2024, SF Express broke the deadlock with a set of data - in the new product launch campaign,Super 95% parcels are delivered at precise locationsBehind this is the breakthrough move by the Asian logistics giant to bring the "scheduled delivery" service to overseas markets for the first time.
New weapons in the 3C battlefield
• Time Battlefield: Through the AI prediction system, the delivery demand of a high-end 3C brand’s new products is locked in 30 days in advance
• Resource Revolution: Set up a temporary warehouse within 72 hours and dynamically adjust the 200% human resources reserve to cope with the peak
• Service upgrade: The dedicated customer service team tracks the entire process, achieving "blind-spot monitoring" from warehouse to receipt for the first time
Logistics Lab at 2 AM
"The customer requested that the product be unpacked on time at 9:01 a.m.", said the head of the SF Express project team in Singapore. To match the sense of ritual of electronic product geeks, the team even simulated a delivery route in heavy rain. This almost paranoid preparation helped the market share of the partner brand soar by 27% in the first week of its launch.
This is not the end
While its peers are still competing for "same-day delivery", SF Express has already laid deeper chess pieces in Singapore: it will invest in intelligent sorting robots in 2024 to reduce the time error to less than 15 minutes. This logistics revolution led by Chinese companies is rewriting the rules of the game for e-commerce in Southeast Asia.
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